Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Sexual pleasures of all forms, from kink to polyamory, are becoming mainstream. But despite this openness, sexual health for many women remains a thorny issue, with ads about breast cancer and menstruation still being banned. How are brands navigating these complexities around sex?

Amazon has offered to reimburse employees traveling for abortions. As the gap between state laws and personal beliefs widens, companies are helping employees access care amid advancing anti-abortion laws around the US – prioritizing employee health despite political and fiscal costs.

Google has announced that it will be deleting abortion clinic visits from users’ location history soon after they are logged. This comes amidst panic among Americans about their privacy following the overturning of Roe v. Wade, as many reconsider the implications of data collection by Big Tech.

Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?