Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Women in India are leading a shift in the narrative around gamer identity, with many women playing more mobile games since the start of the pandemic. As women break down male-centric stereotypes within the gaming world, brands can help by creating more opportunities for women in this space.

Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

After a period of rapid digitisation, in which people relied heavily on the internet to facilitate meaningful connections, modes of visual self-expression have moved far beyond the performative selfie. In this new era of metaversal living, how do people want to curate their virtual identities?

Queer characters in media have come a long way since Ellen DeGeneres’ career was temporarily ruined because she, and her eponymous sitcom character, came out as a lesbian in 1997. But while the music industry and TV shows are now queerer than ever before, how do video games compare?