Women in India are leading a shift in the narrative around gamer identity, with many women playing more mobile games since the start of the pandemic. As women break down male-centric stereotypes within the gaming world, brands can help by creating more opportunities for women in this space.

Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

After a period of rapid digitisation, in which people relied heavily on the internet to facilitate meaningful connections, modes of visual self-expression have moved far beyond the performative selfie. In this new era of metaversal living, how do people want to curate their virtual identities?

Queer characters in media have come a long way since Ellen DeGeneres’ career was temporarily ruined because she, and her eponymous sitcom character, came out as a lesbian in 1997. But while the music industry and TV shows are now queerer than ever before, how do video games compare?