Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?

Real estate data reveals a widening political chasm in the US as people are increasingly migrating to areas that align with their political beliefs. But as concentrated groups of like-minded people tend to become more extreme over time, this emphasizes the importance of diverse communities.

Sexual pleasures of all forms, from kink to polyamory, are becoming mainstream. But despite this openness, sexual health for many women remains a thorny issue, with ads about breast cancer and menstruation still being banned. How are brands navigating these complexities around sex?

Ghanaian-British pop sensation Bree Runway is tackling stigma within the music industry and using it to fight against a much bigger cause: colourism. She’s using her celebrity status to empower Black women and bringing genre-bending musical styles more into the mainstream.