As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

High-end fashion brands have generally not performed as well as fast fashion on transparency rankings. With exclusivity and a sense of mystique among the segment’s unique selling points, luxury labels have long been more comfortable with opacity. But could consumer pressure force a change?

ThredUP has launched a new hotline offering Gen Zers the space and support to make their fast-fashion confessions. With a cognitive dissonance in Gen Z’s eco-values and their shopping habits, brands have an opportunity to provide ways to encourage more sustainable purchases.

Fast fashion has gained somewhat of a negative reputation due to the industry's damaging environmental impact, but research suggests that it's not on its way out. Amid an economic downturn and rising inflation, people are finding it hard to turn away from brands offering cheap and stylish clothing.

In the world of fashion, Phoebe Philo is an icon who ushered in an era of ‘quiet luxury’ during her tenures at Chloé and Céline. As the designer looks to make a return with her own namesake label, are people now investing in high-quality clothing that can stand the test of time?