We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

The Department for Health and Social Care has launched a Food Scanner App that identifies healthy alternatives for ordinary household food. By reducing information overload and increasing awareness and education, the initiative aims to ease the transition to healthier eating.

Tesco and Sainsburys are altering their store layouts, placing healthier options at the end of aisles while also introducing ‘Under 100 calories’ bays. The move is a response to demand for healthy and convenient options, as shoppers get more intentional about food shopping.

Lockdowns led many people to use food as a route to new experiences during the pandemic. But amid growing demand for fresher, more convenient, and sustainable products, brands face a challenge in delivering innovation beyond gimmicks. So, how can they keep Britons experimenting in the kitchen?

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.