Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

How do Democrats seek to build community? How can values-centric employers approach new labor organization movements? And what impact does the Roe v Wade ruling have on attitudes towards women’s health? Our snapshot of Democrat voters explores the key behaviors shaping this American audience in 2022.

From politics to geography to core values, America is dividing into two hostile groups, and the split is cracking the very foundations of American society. As partisans sort themselves into different echo chambers and separate neighborhoods, the urgent question is: is there any way out?

A new collaboration between meditation app, Headspace, and online women’s network, Peanut, is taking the shame out of sexual wellness for women. With women’s reproductive rights being curtailed in the US, how are brands showing support and providing holistic sexual health resources?

Computer Cowgirls is an NFT fundraiser launched to support reproductive rights among the digital community following the new ruling on Roe v Wade. With interest in DAOs rising, people are channeling newly found digital skills and resources into carrying out on-the-ground philanthropic work.