Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Early in 2021, Nike released the Go FlyEase sneakers. The sneakers featured an innovative design which allowed users to put on and take off the pair without using hands. However, the sneakers received backlash due to the misalignment in Nike's target audience and the marketing strategy used.

The fashion industry has a long history of reinforcing a limited, Western, and overwhelmingly White vision of what constitutes attractive and appropriate clothing and styles. Canvas8 spoke to Kimberly Jenkins to find out how brands can help to shape a more inclusive fashion landscape.

COVID-19 has made in-store shopping a challenge for everyone, but especially those who face hurdles when navigating stores. Neatebox’s free app creates an inclusive and stress-free experience whereby users book assistance in advance and receive personalised in-store service.

Department store Kohl’s has launched a collection of adaptive apparel for adults with disabilities, combining accessibility with style. The line reflects how more brands are heeding calls for fashion-forward and comfortable options for everyone, regardless of age or ability.