From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Diwali is back in full force for businesses, but a tradition of fireworks has been under scrutiny because of its negative environmental impact, with many Indians finding it hard to let go. So what do 2022’s Diwali behaviours tell us about attitudes to tradition, ritual, and national identity?

Value-driven Indian consumers are turning to locally-made and socially-minded products purchased via e-commerce. Phool, a company ‘flowercycling’ floral waste found in the Ganges, is blending environmental activism with social empowerment to reach impact-focused online shoppers.

In celebration of International Day of the Girl, American Eagle Outfitters is launching its own Aerie Real Foundation that will support grassroots organizations and communities. The move builds on the brand's strong history of supporting social causes, showing genuine commitment to its values.

Cadbury Celebrations has launched #ShopsForShopless, a campaign that celebrates the power of communities coming together through technology-enabled solutions. As considerate content becomes the standard, brands that reflect generosity and togetherness will resonate with conscious consumers.