Diwali is back in full force for businesses, but a tradition of fireworks has been under scrutiny because of its negative environmental impact, with many Indians finding it hard to let go. So what do 2022’s Diwali behaviours tell us about attitudes to tradition, ritual, and national identity?
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Avikal Somvanshi is an architect and urbanologist. He’s the senior programme manager of the Urban Lab at the Centre for Science and Environment.
Lloyd Mathias is an angel Investor and former head of marketing for the Asia Pacific and Japan Region at HP Inc.
Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of Fortune India. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.
