In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

With international travel still largely out of the question, many people are feeding their desire for adventure through food. Bokksu’s curated boxes bring a taste of Japan to Americans, combining local snacks with a ‘cultural experience’ and satisfying people's cravings for ‘authentic’ food.

Mexican flavors have captured the hearts – and stomachs – of many Americans. But with a rapidly diversifying Hispanic population, people are searching for new, authentic takes on Latin American cuisine. How are supermarkets driving discovery, and how can brands keep developing this interest?

Kellogg’s Pop-Tarts has released a kit collaboration with Mexican seasoning brand Tajín to introduce spicy flavors into classic breakfast pastries. Nostalgic snackers are updating their old favorites with trendy new foods, leaving room for brands to combine the two to please adventurous palates.

Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.