Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

With consumers increasingly concerned about data privacy, Privado is providing a solution by helping developers check their code for potential privacy issues at source. By ensuring that their code is as robust as possible, brands can attempt to avoid any privacy-based and data leak problems.

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.

Mental health apps have proliferated in recent years as people seek tech-mediated support in lieu of harder-to-access traditional care. But research from Mozilla has called the data privacy credentials of leading apps into question, highlighting the need for greater digital literacy from users.

As it releases a series of updates for its iOS, Apple is addressing the growing consumer demand for increased user privacy and control over their data. By giving people more control over their personal information, Apple is winning fans and differentiating itself from other Big Tech companies.