From poetry readings to live music tutorials, COVID-19 is transforming the ways celebrities interact with fans. But how are influencers and celebs using or misusing their platforms to broadcast how relatable and accessible they are? And how will the cult of celebrity evolve post-pandemic?

From Coachella to Glastonbury to Tomorrowland, many major music festivals solely target audiences in Western countries. However, Lollapalooza has announced plans for an inaugural event in Mumbai in 2023, promising local music fans a blend of Indian and international culture.

From voice assistants to robot deliveries, devices are being introduced at an accelerated pace. While some embrace these technologies, others greet them with dismissal, fear, or skepticism. Amazon has partnered with a Bollywood star to help humanise its Alexa devices for Indian users.

From tequilas and whiskies to rosés and Champagnes, the number of drinks brands co-created by actors, athletes, and musicians is on the rise. But what do celebrity-founded products tell us about the power of parasocial relationships? And is D2C really a replacement for brand endorsement?