As the pedestrianisation of cities retains support post-pandemic, some European cities are receiving funding to turn pavements into artworks in a bid to improve safety for urban walkers. With people looking for enjoyable ways to navigate cities, there are brand opportunities to protect pedestrians.

Research suggests that Britons are willing to move if their towns don’t become greener, with public transport investment seen as key to sustainability efforts. As climate concerns grow, the study hints at how brands and local authorities can facilitate eco-friendly lifestyles at a macro scale.

The ability to walk the streets without fear should be a fundamental right, yet the majority of women feel unsafe in public spaces after dark. WalkSafe allows users to take control of their personal safety by mapping safe routes home while keeping loved ones connected via automatic alerts.

With the pandemic and climate concerns changing urban travel habits, people are looking for seamless and green transport options. Through various partnerships, TIER, the world’s largest multimodal micromobility operator, is tapping sustainable standards and safety innovations to remodel city life.