Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

With the pandemic and climate concerns changing urban travel habits, people are looking for seamless and green transport options. Through various partnerships, TIER, the world’s largest multimodal micromobility operator, is tapping sustainable standards and safety innovations to remodel city life.

Once an app to help people find their lost iPhone, Apple’s Find My has developed into a way for people to communicate by sharing their geo-locations with friends and family. To be convinced to give up their privacy, people are expecting brands to offer a greater sense of connectivity and safety.

Instagram will trial the use of facial recognition software to help prevent younger users from accessing dangerous content. As the protection of users online becomes a top priority, social media firms are expected to clearly demonstrate their plans to make online spaces safe and inclusive.

Tinder has joined forces with Queensland Police in a campaign to help people stay safe when meeting up with someone online. While taboos around online dating have diminished, concerns around safety are leading online dating brands to take a greater stand for user safety.