Corona beer has launched an entirely sustainable island retreat, Corona Island, to continue its wider company values around maintaining a net-zero plastic footprint. The destination aims to converge escapism and indulgent needs with ethics and sustainability to attract eco-conscious travellers.

Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?

With people looking to nostalgia for a sense of stability and familiarity, Edinburgh-based brewery Vault City has experimented with a British favourite: the Wagon Wheel. Balancing whimsy and sentimentality, the 'Vault Wagon' plays with flavour to send drinkers back to their childhoods.

With younger consumers more open to experimenting with unusual drinks propositions than previous generations, brands in the wine, beer, and spirits categories are looking at each other for inspiration. But what forms of cross-pollination are more likely to succeed with these discerning drinkers?