Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Doomscrolling has become ingrained in everyday life for many Britons, with stories about COVID-19, Brexit, and Ukraine fuelling a sense of dread. Yet these crises have made many others tune out of current affairs. So, how can news organisations accommodate shifting media consumption habits?

Podcasts are changing the media landscape by providing an open space for creators and audiences to meet on equal terms. As podcasts garner increased trust and loyalty from listeners compared with other types of media, could they be a future space where brands can talk directly to customers?

The California Milk Processor Board has launched a revised 'Got Milk?' campaign, urging people to ‘Get Real’ and stay true to themselves. Celebrating authenticity and individuality, the campaign taps people’s desires to lead more authentic and realistic lives – both online and IRL.

Trying to sift through social media and vet posts for misinformation can feel like an impossible task, especially during a fast-moving crisis. As accounts of the conflict in Ukraine proliferate, people are looking to big tech for help discerning credible sources from illegitimate ones.