Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

With interest in EVs continuing to grow, Ford is looking to draw attention to some of the other benefits of its electric models beyond eco-friendliness. In a campaign featuring a diverse cast, it outlines how the space in the electrified ‘frunk’ can facilitate new car-related experiences.

Ford has unveiled an all-electric concept model of their 1978 F-100 pickup truck. While it’s a one-off showpiece, the electric engine inside is publicly available, allowing people to convert their old gas guzzlers into modern and sustainable vehicles. Is the F-100 a window into the future of EVs?

After experiencing low sales during the pandemic, the Indian luxury car market is bouncing back. But rather than being driven by Gen Xers and Boomers accustomed to buying top-shelf rides, this uplift is being led by Gen Y HNWIs, who are looking for comfort and status above all.

As people reevaluate their relationship with transport, Chinese e-commerce company Guazi is providing consumer-to-consumer services for buying and selling used cars. As the cost of buying and maintaining vehicles rises, how are brands bringing more affordable mobility options to drivers?