In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

Puerto Rican pop star Bad Bunny has embraced a gender-fluid, queer aesthetic which breaks rank with the machismo rooted in Latino culture. How has he used his platform to amplify LGBTQ causes and cultures? And what does his success say about listeners’ changing musical tastes?

Pop star Rosalía has become one of the top Spanish-speaking artists worldwide thanks to her cross-cultural and genre-defying sounds. What does her success tell us about how multiculturalism, strong iconography, and the rising popularity of niche cultural figures in reshaping the pop marketplace?

K-pop has firmly established itself in mainstream culture as hyper-managed boy bands and girl groups have broken through language barriers to become global idols. What does the international popularity of Blackpink reveal of modern fandom? And how exactly are stans reshaping pop music?