Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

From crossover kings Luis Fonsi and J Balvin to bilingual stars Camila Cabello and Cardi B, Latin music is experiencing a global boom. But with Hispanic Gen Yers still a relatively untapped market, how can the music industry and brands harmonise with these digital-savvy listeners?

Spotify, SoundCloud, Deezer, Apple Music, Tidal – all offer playlists that are curated to users’ individual preferences. But are we taking notice of the music we consume on a daily basis or are algorithms pushing us into echo chambers that dramatically alter our tastes to enjoy more of the same?

With people embracing their creativity during lockdown, they’re turning to tools that help them explore new artistic endeavours. To meet this need, Facebook has launched a music creation app, letting users connect and socialise over music in a way that streaming services don’t allow.

Research from the British Academy of Sound Therapy (BAST) has revealed that happier songs take a shorter time to have a cognitive impact than relaxing ones. With this in mind, brands that carefully consider their usage of music may find more success in evoking particular emotions.