Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Attempts to show solidarity with the LGBTQ+ community at the World Cup in Qatar were effectively silenced as fans wearing rainbow-coloured clothing have been stopped from entering stadiums. While usually a unifying and celebratory event, the tournament is stoking existing divisions.

Despite the numerous efforts to tackle inequalities and biases against women, we are a long way from gender equity in workplaces. Canvas8 spoke to Charlotte Moser and Professor Nyla Branscombe to understand the power of gender allyship in fostering equality within professional environments.

In the Understanding Allyship Deep Dive, we explore how brands reacted to the BLM protests in 2020, unpicking how people want them to show support and the consequences of offering only surface-level action. What role should individuals and businesses play in tackling social issues?

With parental responsibilities affecting women’s career paths, many face obstacles when returning to work and finding their feet in the workplace. How can companies support and facilitate women in their desire to grow and thrive within the workforce and continue to close the gender pay gap?