Attempts to show solidarity with the LGBTQ+ community at the World Cup in Qatar were effectively silenced as fans wearing rainbow-coloured clothing have been stopped from entering stadiums. While usually a unifying and celebratory event, the tournament is stoking existing divisions.

UK-based charity Re-engage has set up the Rainbow Call Companions initiative to offer older LGBTQ people social support and companionship. It comes as social media influencers and progressive TV shows challenge existing perceptions of what it means to get older as a queer individual.

As the LGBTQ+ community demands more nuanced forms of on-screen representation, the media landscape is evolving to allow for diverse content that better represents modern audiences. Through its relatable and lighthearted format, Heartstopper is reframing the queer teen experience for many Gen Zers.

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?