Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?
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Jamie Windust is a writer, presenter, and content creator who has collaborated with fashion brands like Gucci, Net-A-Porter, UGG, Dr. Martens, and Lazy Oaf. Their debut book In Their Shoes: Navigating Non-Binary Life debuted at number one on the trans book charts. They were also named as contributing editor at Gay Times in 2020.
Josh Willacy is a diversity, equity, and inclusion consultant at Creative Equals, a global inclusion consultancy that helps organisations develop healthy cultures, diverse customer bases, and meaningful action with marginalised communities. He’s also a trustee at Stonewall Housing, a charity who have been providing safe spaces for LGBTQ+ people since 1983.
Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.
