As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Air Vistara and AirAsia, two of India’s biggest airlines, have added a gender-neutral option to their booking services for Pride Month. Removing gender categories from services is a powerful way to make spaces more inclusive for Indian travellers in the LGBTQ+ community.

As trans rights continue to be a hot topic of debate in the US, Mattel has modeled a Barbie after trans actress Laverne Cox in a bid to widen ideas around inclusivity. As consumers look for products that align with their ideals, brands are helping to further conversations around representation.

Healthcare needs for the LGBTQ+ community have been largely overlooked in the US. Folx, a company that provides plans, advice, and information, is one of a new breed of healthcare services that are using digital platforms to address the needs of marginalized communities.

Queer characters in media have come a long way since Ellen DeGeneres’ career was temporarily ruined because she, and her eponymous sitcom character, came out as a lesbian in 1997. But while the music industry and TV shows are now queerer than ever before, how do video games compare?