The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Most people don't 'search' the internet for something, they 'Google' it, and it is easy to forget the origins of that verb. But a new generation of internet users is turning to more visually-engaging, user-generated content on TikTok and Instagram to find the answers to their online queries.

For book publishers and authors, marketing is a crucial step in reaching new audiences – but the way people discover titles remains something of an enigma. Tertulia is looking to tackle this problem with an AI-led approach that aims to better serve readers' needs with personalised recommendations.

With Listen & Book, Easyjet and Spotify have joined forces to offer people tailored holiday destination suggestions based on their Spotify listening history. As people look for more personalised content, there's an opportunity for brands to mine unconventional datasets to delight and excite.

L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?