Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Delta’s new flight information boards display personalized travel information for up to 100 passengers, each of whom can see their flight information displayed prominently. With air travel proving to be extremely stressful this summer, these kind of personal touches can help flyers feel supported.

Emirates has announced a programme offering complimentary at-home check-in for first-class passengers. HNWIs are looking to streamline their lifestyles and save time wherever they can, and brands are responding by offering a personal touch to smooth the edges off of long-haul travel.

As a result of the pandemic, the travel industry is introducing new ways for people to travel and feel safe. Airbnb implemented 100 changes in May 2021 to adapt its platform to fit customers who are tethered by work but still want to travel to new places and stay for longer once there.

Restricted to the confines of the country’s borders for two years, Britons are ready to travel abroad again. But the demand has crushed the capabilities of the aviation industry, and with the cost of living crisis beginning to bite, how will people get their holiday fix in this uncertain climate?