In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

With Australia being slightly slower than many other countries to shake off the cobwebs of the pandemic, citizens continue to be tempted by the prospect of domestic holidays. Great Northern Brewing Co has responded with a campaign imploring them to take in the natural beauty on their doorsteps.

Design and brand consultancy Landini Associates has collaborated with Aldi to launch a hyper-local corner store in Melbourne. While it boasts the supermarket chain's signature convenience and affordability, the location also offers a creative experience with a distinctly local atmosphere.

Australia’s specialty coffee standards have percolated around the world. Single origin and scientific methods are now an expectation among Aussie coffee drinkers. How has Australia turned a global drink into a hyperlocal experience and how can brands leverage this artisanal experience?

Foster’s is returning home to Australia, hoping to win the hearts and minds of nostalgic consumers. But with people becoming more health-centric in their drinking habits and increasingly choosing to sip at home, will retro appeal be enough to win seasoned beer lovers back to the brand?