Australia’s specialty coffee standards have percolated around the world. Single origin and scientific methods are now an expectation among Aussie coffee drinkers. How has Australia turned a global drink into a hyperlocal experience and how can brands leverage this artisanal experience?
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Dr. Emma Felton writes about urban culture and coffee. She is widely published and is author of the book Filtered: coffee, the cafe and the 21st-century city (2018). She has a PhD in urban culture and is an adjunct research fellow at the University of South Australia.
Jai Felinski is a tinkerer with a strong entrepreneurial spirit. He thrives on experiencing the new, challenging the norm and gaining knowledge on how to think differently. Jai is a 31-year-old male based in Melbourne, Victoria who has lived many lives and tried many things. A jack of all trades: founder, successful Shark Tank applicant, manager, advisor, investor and wildly curious. Jai loves to work with businesses that creatively solve a huge customer pain point, offer a unique point of difference, have an exceptional and seamless customer experience, and are focused on impact.
Isabella Ubaldi is an optimistic nihilist and writer/copywriter with a background in advertising. She likes to write about the human condition: be it emerging cultural movements, the psychology of grief or uncovering scientific advancements in biohacking.
