Signal12 Jan 2023
M&M's flips the status quo with female-focused campaign

M&M's has launched a campaign entitled Flipping the Status Quo, aimed at empowering female leaders. Introducing a new character and pledging to donate proceeds to female-focused charities, the brand is reworking gendered expectations and taking direct action with a playful edge.

M&M's flips the status quo with female-focused campaign