Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Why isn’t digital fashion cutting through? Is fashion delivering on consumer’s DE&I credentials? How will people display distaste for lacklustre climate efforts? In this part of the 2023 Expert Outlook, we speak to three experts about how the search for novelty is shaping the Fashion and Style sector.

The denim industry is widely recognised as a major polluter, but Italian firm Candiani is looking to change that. By investing in innovation, emphasising transparency, and sharing its fabric technology through collaborations, the brand is looking usher in a new era of textile sustainability.

Gen Zers are expecting brands to take a stance on societal issues and highlight opportunities for change. For brands to resonate with this cohort and gain their loyalty, they're being asked to actively align with political values that resonate with those who want their voices heard.

To promote diversity and inclusion within the sustainable fashion space, Custom Collaborative is empowering minority designers via a training program. With plenty of scope to diversify the industry, there are ample opportunities for brands to spotlight under-represented talent.