The space for female fandom is growing, but sexual harassment continues to be a barrier for women getting into football. With fans increasingly expecting brands to address discrimination within the sport, EFL is celebrating women with the aim of making football a more inclusive environment.

With interest in women's sports surging, brands are doubling down on their commitments to diversify the sporting landscape. In recognising the power of defining sporting moments, and launching initiatives to boost inclusivity, Adidas is embracing a new era of sports participation and fandom.

England’s top football clubs often prioritise foreign markets over domestic fans, and overseas supporters are buying into clubs’ history and community more than ever. How can clubs remain close to their legacy supporters while creating new products and experiences for future fans?

Sports Direct and Copa90 have joined forces in the 'Girls Don't Like Football, We Love It!' campaign, which aims to boost representation and tackle stereotypes in women's football. Despite significant growth in audiences for women's sports, many misconceptions and stereotypes stubbornly remain.