As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

While public transport is often cheaper and better for the environment than a private car, a number of barriers to use remain. Research has revealed that women are put off by fears around safety, so brands looking to widen their reach can start by highlighting security features.

In India, research has revealed that over two-thirds of women that use public transport have been victims of violence, demonstrating a critical need for education and protection in these spaces. Globally, discussions around gender-based violence need reforming to tackle the issue head-on.

Women are significantly less likely to ride a bike than men, citing personal safety and driver behaviour as two of their biggest concerns. Liv Cycling works to demystify the sport, educate beginners, and create a supportive community to encourage everyone to give cycling a try.

Why are people giving up their cars and opting for cheaper forms of transport? How are infrastructure and vehicle innovations making roads and public spaces safer? What are the tech developments helping to make getting around more sustainable? How are people finding joy in their daily commutes?