Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

The pandemic super-charged Americans’ interest in functional drinks as fears of contracting COVID-19 prompted many to seek simple ways of taking control of their health. But what specific functionalities are they looking for, and which new beverage categories best respond to their needs?

Self-identified 'beverage girlies' are sharing their drink rotations on TikTok, using their treat of choice to signal aspects of their personalities. While people are increasingly focusing on the functional elements of food and drink, these recommendations balance self-care and indulgence.

JuneShine is set to open New York’s first hard kombucha taproom in the winter of 2022, offering drinkers ten distinct flavors brewed by the brand. People are looking to diversify their drinking palates, opting for functional drinks like Kombucha or lighter hard-seltzer offerings over beer.

The pandemic has shifted Americans’ drinking habits, leaving them looking for healthier alcoholic beverages. Sunboy is responding to this demand with a line of spiked coconut waters, giving people the chance to feel better about their drinking habits with a beachside cocktail in a can.