Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Major record label Warner Music Group has partnered with digital fashion platform DressX. The partnership allows artists to boost financial perks through digital merch and will also enable fans to explore music subcultures and experiment with their identity in a new age of fandom collaborations.

Despite Singapore being a hub of crypto investment, Singaporeans are the most sceptical about the metaverse in South East Asia. With fears around data privacy manifesting in uncertainty, brands looking at the market have the opportunity to lead with education to help ease concern and wariness.

While shifting away from wine, American Gen Yers and Zers are increasingly embracing the metaverse in their purchasing experiences. As the bulk of America’s wine-drinking population ages, how can brands apply Web3 technologies to revert wine’s fading popularity across the younger generations?

Web3 platform Spatial allows brands and creators to design their own spaces and events in the metaverse, for entertainment, business, or educational purposes. With confusion and apprehension still surrounding virtual reality, how are digital platforms making immersive experiences more accessible?