In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Gen Y parenting underwent a drastic evolution during the pandemic, with kids’ digital engagement hitting an all-time high and parents increasingly concerned about screen time and apps they don’t understand. How can brands help them feel better supported when it comes to child safety controls?

As people around the world experience lockdown, parents are struggling to keep their children entertained and educated while maintaining their day jobs. Online platform Five Minute Mum provides daily inspiration through games that are quick and easy-to-assemble – and to tidy away.

The 2022 Generational Snapshot of Gen Alpha explores the impact financial anxiety is having on children's development, how digital-first socialising is generating new challenges around child protection, and what the pandemic has done to shape children's attitudes and behaviours.

Sky TV has announced that it will be launching a 24-hour linear kids' channel packed full of original content and franchise favourites. The ad-free channel is set to launch in February 2023 and promises to help parents restore the ‘screen time versus green time’ balance lost during the pandemic.