Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

In response to the UK government's unhelpful cost of living hacks, housing and homeless charity Shelter has launched a tongue-in-cheek campaign subverting the administration’s suggested saving 'tips.' The campaign urges the government to do more than just provide patronising advice.

From lump-sum rental payments to unexpected bills, spending is rarely spread evenly across the month. That’s a huge worry for UK households living paycheck to paycheck. Hoping to pave the way towards financial freedom, Hi is a salary card offering real-time access to money as you earn it.

While people may be used to the idea of renting a place to live, renting furniture – from cameras to coffee machines to couches – is less commonplace. Circular economy marketplace Fat Llama connects people who have things they want to rent out to those who would like to borrow them.

Prospective Gen Y homeowners – whose struggle to purchase property has been well documented – have been dealt another blow as interest rates rise and banks take a cautious approach to affordability checks. What can businesses do to help first-time buyers who are stuck in a housing limbo?