Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

French brand La Vie has debuted its bacon alternative in UK supermarkets, offering a product that closely imitates the lines of fat in the real thing to attract flavour-focused plant-based eaters. Non-vegans are more open to plant-based foods than ever, and brands are innovating to court them.

Dining out is a big part of French culture, but inflationary price rises are forcing many to rethink how often they indulge in out-of-home meals. As the cost of living surges, people are looking for ways to save, with some even skipping the fresh fruit and veg aisle in supermarkets to cope.

While France remains enamoured with wine, beer, and spirits, its consumers are increasingly reducing their alcohol intake in a bid to keep their health in check. What are the factors affecting this changing attitude towards booze? And how can brands capitalise on this shift?

Grocery home delivery in France is in its infancy but has seen massive acceleration due to the pandemic. While it’s become more normalised, speed isn’t a strength. Cajoo wants to change that, offering Parisians groceries in as little as 15 minutes, all while matching supermarket prices.