In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

A study on sexuality in China has found that Chinese Gen Zers are having less sex compared to older generations. As young Chinese embrace a more individualistic lifestyle, their priorities are changing, and they're placing their own needs first whilst reassessing the value of sex in their lives.

SKYN has launched ads that challenge social media censorship around sexual wellness products, tackling taboos around pleasure and sexuality. As people seek open dialogue around sex, brands have an important role to play in bridging education gaps and promoting sex-positive conversations.

There are many cultural taboos in India surrounding sex, and young Indians are looking for non-judgemental spaces where they can have open conversations. Enter Dr. Cuterus, a trained doctor and health influencer, who’s helping to carve a safe space online where people can talk about intimate issues.

Sexual pleasures of all forms, from kink to polyamory, are becoming mainstream. But despite this openness, sexual health for many women remains a thorny issue, with ads about breast cancer and menstruation still being banned. How are brands navigating these complexities around sex?