Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Women in Arab nations are taking to social media for sexual health education amid a dearth of knowledge from schools and governmental bodies. These platforms provide a safe space for women – as well as trans and GNC people – to learn about their bodies and sexualities in Arabic for the first time.

Peaches, eggplants, and melon emojis have long stood in as sex euphemisms. But people are calling for a more candid approach to sexual wellness in a bid to normalise conversations about pleasure and consent. To that end, Lelo is hoping to introduce the first official #sexemoji.

The psychological and mental benefits of knowing more about our bodies have grown alongside greater inclusivity in sextech. Kama, a sex education app with the motto ‘pleasure is health’, uses illustration and gender-neutral language to improve education in the sex industry.

Australian students are demanding a more realistic and honest approach to sex education at school, with an emphasis on pleasure and consent. Given that misinformation around sex can have dangerous consequences, there’s room for brands to answer the call to fill this knowledge gap.