Thousand Fell, a small American shoe company, is putting the principles of the circular economy front and center. The brand prioritizes sustainability – and helps buyers do so with a cash reward – and is hoping to incentivize consumers to put their best eco foot forward.

Heinz has partnered with ThredUp to create a collection of upcycled apparel, each with a unique sauce stain signature. Amid growing calls for more sustainable modes of consumption, particularly among Gens Y and Z, this collaboration delivers affordable novelty that fits into the circular economy.

Designers are breathing new life into vintage Japanese kimonos, turning them into contemporary outfits that cater to modern tastes. With demand rising for more circular fashion systems, upcycling deadstock and vintage pieces offers shoppers a regenerative approach to style and thrifting.

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’