Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Disney+'s animated seriesThe Proud Family: Louder and Prouderhas received widespread praise for its empathetic handling and representation of neurodiversity. Through the lens of parental anxiety, the show explores the unfortunate normality of late autism diagnosis in the Black community.

Black women in the UK have long struggled to fulfil their hair care needs through conventional channels, with big brands and salons often falling short. This Hair of Mine (T.H.O.M) aims to fill this significant gap in the market with high-quality, targeted products for texture-rich hair.

Young Black women are looking for more variety in their hair and hair care treatments, and that's especially true when it comes to wigs. Having identified a gap in the market for a fuss-free service that enables easy experimentation, Waeve is disrupting the wig-purchasing journey at every stage.

The beauty industry still has a way to go to meet the hair care needs of the Black British woman. And while new brands are emerging to fill this gap, fuelled by active digital communities, their IRL offerings often leave much to be desired. So, how can the sector evolve to become more inclusive?