Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Gatorade has teamed up with Beyoncé to acknowledge Serena Williams’ legacy, debuting the Love Means Everything campaign. Depicting women across backgrounds embracing their power, this ad celebrates the erosion of gendered expectations, utilizing Beyoncé’s star power to go beyond brand purpose.

The success of Pixar's animated filmTurning Redsignals a desire for films to take on more diverse social issues with greater on-screen representation. As demands for authentic storytelling grow, brands that employ an intersectional approach can better encompass people's experiences.

The ‘female gaze’ is establishing itself in the mainstream consciousness, as evidenced by TikTok trends parodying stories told from outdated and sexist perspectives. But what exactly defines this concept, and how is it challenging established media narratives around female and nonbinary characters?

The need for an ecosystem designed to help women succeed in the world of work became clear during the COVID-19 pandemic. The Stack World – a space built for women, by women – offers an online environment in which members can network, foster community, and evolve their careers.