Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

United Kingdom

Publishing

Music, radio, and podcasts

Stormzy’s #Merky Books has announced a literature festival that aims to demystify the creative industries and inspire a new generation of creatives. With Black authors under-represented in UK publishing, the initiative is offering tangible industry insights to level the playing field.