Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Australia

TV, film, and social media video

Community and grassroots

The Birrarangga Film Festival is bringing together Indigenous filmmakers from around the world to display their craft and creativity. The event highlights the need for equity in the film industry while showing how underrepresented voices may create their own platforms for opportunities and growth.