Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Australia

Citizenship

Careers

Community and grassroots

Entrepreneurship and freelancers

Make It Happen is an innovation hub based in Australia working to support and develop Indigenous businesses across the country. First Nations people consistently face economic inequities and limited social mobility, so organisations like these prioritise their growth – financially and socially.