Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

eBay's partnership withLove Islandfor the 2023 winter series has a focus on 'imperfect' yet authenticated luxury items. As the cost of living persists, second-hand options are becoming more enticing and realistic for those looking for accessible ways to treat themselves.

Historically reserved for exclusive fashion insiders, luxury sample sales are finding fresh audiences. Thanks to exposure on TikTok, Gen Zers are gaining access to the once-exclusive events, with many using them as a more affordable and low-stakes entry point into the world of luxury.

Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape?

Gen Zers have entered the luxury market and show a keen interest in the value of high-quality, exclusive brands. But this generation’s demands are beyond the traditional paradigms of luxury. So, how are designer brands evolving to win the attention and loyalty of the new luxury shoppers?