Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Tinder has launched a campaign in France that addresses the message of consent during gender equality month. The ad resonates with people who are growing frustrated with instances of abuse on these platforms, as well as a desire to see global brands tackle the issue of gender inequality head-on.

From their outward appearance to inner bodily functions, many men struggle to talk to others about how they’re doing. Canvas8 spoke to three experts about how charities and brands can promote open conversations among men about physical and mental health, thereby improving their wellbeing.

Men have a habit of ignoring health issues until they get serious. In an ad featuring one man’s encounter with multiple future selves, Mosh sheds light on the undesirable consequences of doing nothing. Choosing shock over subtlety, the spot shows the power of discomfort in sparking action.

Social taboos have long made it difficult to get men talking about sexual wellness, but subscription-based platform Mojo wants to change that. By connecting subscribers with professionals and a dedicated community, it’s going beyond short-term solutions to tackle long-term problems.