Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

The cost of living crisis poses a serious threat to sustainable ambitions as the perception that ‘green’ equals ‘expensive’ may deter cost-conscious shoppers. So, how are people getting creative in the ways they buy and use products sustainably? And how can brands help them in their mission?

To appeal to eco-minded beauty buffs in France, luxury labels are increasingly focusing on sustainable offerings. However, there is still ample opportunity for make-up and skincare brands to evolve their lines so that conscious consumers don't have to skimp on their values.

With global biodiversity in peril, Lush has launched a campaign that spotlights the alarming decrease in pollinators. As the effects of climate change intensify, brands are scaling up their responses, with some shifting focus towards the sustainability of ecological systems at large.

L'Occitane is betting on its partnership with Loop Industries to help meet its long-term sustainability goals ahead of target. The joint development of 100% recycled PET bottles that reduces plastic waste meets consumer demands for forward-thinking solutions to the climate crisis.