Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Web3 platform Spatial allows brands and creators to design their own spaces and events in the metaverse, for entertainment, business, or educational purposes. With confusion and apprehension still surrounding virtual reality, how are digital platforms making immersive experiences more accessible?

The dawn of Web 3.0 is bringing technologies into the mainstream that many will find unfamiliar, but while metaverses have their pros and cons, they are the future. Canvas8 spoke to Dr. Robby Ratan about their power and what we’re really getting into when we pop on a headset.

Technological advances are continuously reshaping how people interact, engage, and communicate with one another in the digital world. But how will people navigate social situations in the metaverse? Canvas8 spoke to Dr. Guo Freeman about how people form relationships in social VR.

Volkswagen has entered the metaverse with an interactive campaign to promote the IQ.DRIVE, its 2022 Polo model. The adventurous campaign hopes to appeal to younger audiences as it takes inspiration from gaming and metaverse aesthetics, which have heavily influenced Gen Yers and Zers.