Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People want their identities to be reflected in mainstream culture

Collective Equity

United States

Fashion and Style

Yitty is doubling down on its inclusive ethos by expanding its offerings with a new collection of gender-neutral undergarments. As people seek clothing that better reflects their values, they want fashion brands to foreground diversity and explore evolving gender identities.