Anna is a behavioural analyst at Canvas8. Her background in journalism spurred her interest in the intersection of power, identity, and media. She has a master’s in Gender, Media and Culture from The London School of Economics, where she researched media representation and diversity. Outside of work she can be found gardening, taking too many photos, or endlessly trying to crochet the same scarf.

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Generation Sell

Gen Z (born 1997-2010)

United States

TV, film, and social media video

Social networking

Two-year-old startup Fanfix is growing in popularity among creators thanks to transparency around how it monetizes content and its lack of processing fees. With a variety of features that allow for a high degree of control, the platform aims to help creators connect more intimately with fans.